Pinsanity!

pinsanity (pin-san-i-tee) noun.   1. a state of complete obsession with Pinterest.  2. an addiction to collecting images and ideas in a visually pleasing format; example: “It’s the middle of July and Deborah was up all night pinning Christmas cookie recipes! She clearly has a case of pinsanity.”

XO Group, the company behind powerhouse wedding site TheKnot, approached us to create a sketch video to cross-promote the launch of their new beauty blog, TheBlush.

Pinterest.com, a visual discovery tool that allows users to “pin” images and ideas, had recently launched, and women across the globe were quickly becoming “pinsane in the brain.” We at Comediva were no exception! We were pinning like fiends.  So we wanted to create a sketch centered around a character who was such a Pinterest addict that it bled over into her real life.

TheKnot knew their readers were obsessed with pinning wedding ideas, beauty tips, and more, so they loved our idea, and we were all excited to move forward.  We cast our friend Deborah S. Craig (The Blacklist) who hilariously portrayed what a Pinterest addiction looks like.

The resulting sketch was a hit! With nearly 250,000 views and features in HuffPost, Glamour, The Stir and more, Pinsanity! created buzz around the launch of TheBlush, and also became one of our favorite Comediva Originals. Enjoy!