“Hyped for Halftime” was Pepsi’s 2015 campaign for the Superbowl 49 Halftime Show. As part of the campaign, Pepsi commissioned a series of digital videos starring the hilarious and lovable KIIS FM DJ/personality Chuey Martinez.
Part commercial, part docustyle, the videos depict Chuey crashing parties and getting partygoers hyped for halftime, along with several YouTubers: Mauricio Ruiz (Screamau), magician Daniel Fernandez (ChangeInTheMaking), and foodie Guzii (ElGuzii).
Comediva was brought onboard by multi-channel network MiTu, and tasked with producing the series from start to finish on a tight timeline. We worked hard to meet the brand mandates of Pepsi and NFL, as well as shape the project with feedback from MiTu and creative agency Content Collective.
Please enjoy one of our favorite videos from the series!
