Grocery Coupon Network was seeking a video sketch that they could use to help promote their marketing campaign at the time, that looked to encourage the “coupon ninjas” in their community.
Comediva came up with the Coupon Warrior Princess sketch, encourage couponers to look at couponing as a sacred art form. Though tongue-in-cheek, we worked with the client to specifically target their clients with references that would most speak to their experience (e.g. ink cartridges in printers for printing coupons).
We cast the hilarious Deborah S. Craig (The Blacklist) as the Coupon Warrior Princess, AKA the sensei of couponing.
Comediva developed the video from start to finish, developing and writing the concept, and producing from pre to post-production.
